| Leo Burnett / Arc Predictions, Future Trends in Advertising - 164 sec
Trends Predictions Report, by Ben Hourahine, Futures Editor at Leo Burnett (London).
The key dynamics in culture, communication, advertising and marketing:
- Mass is back (Say hello to the Swell Society).
At the turn of this year online downloads were included as part of the UK Christmas pop chart for the first time ever. This trend of online popularity being institutionalized shows that mass appeal will once again define marketing attitudes. The goal is the same; reach a mass audience, the difference is how to achieve it. Say hello to the Swell Society.
- Community Commerce.
Community connections will become more central to business practice. Retailers will seek to bring the community further inside the store, with more coffee shops, banking services and pharmacies within supermarkets. On the other side, community connections are being used to create new businesses for established brands.
- Screen Saturation.
Moving forward we will see the explosion of screen-based media, with screens on the side of buses, in petrol stations, supermarkets, the home and the pocket. While the medium may remain the same, the reach, context, audience and role of the media will be tweaked. There will be more broadcast screens than ever in 2010 and things are only going to get bigger: According to Sharp, the electronics manufacturer, the average television screen size will be 60" by 2015.
- Gender Reversal.
More women in work and the increasing role played by men within the family will see marketers change their focus. Men's interest and investment in the family will continue to rise as well, morphing the gender balance and changing the advertising context. Expect to see more and more campaigns aimed at women at work and men in the home.
- Brand Guardians.
The role of brands is evolving and will enter a new phase. With growing concerns over how to be healthy, safe and environmentally friendly, mixed with a real confusion about how to achieve this, we will see brands increasingly attempting to take on a guardian role.
- IP Idols.
Artists are grabbing control of their creative product. Intellectual Property (creative works -- ideas, songs, movies, TV shows) used to be owned and licensed by studios, record labels and other commercial institutions, but we will see artists back in the driving seat.
- The Data Awareness Era.
The public will be more aware of their data exposure than ever before and privacy concerns will be a defining issue in the future. Expect this trend to accelerate with the introduction of GPS location based information, the explosion in online information storage and social networking increasingly reflecting real life...
- Social Networks Get Real.
Social networks like Facebook -- once just virtual playgrounds - will now start to plug directly back into the real world. Increasingly we will see these networks beginning to dictate everyday life, influencing who people do business with, which parties, movies and gigs they go to, where they meet and with whom. Accelerating this shift is the advent and take up of mobile social networking: 14m people did it in 2007, and forecasts suggest it could hit 600m by the time the Olympics hits London in 2012.
Full report available on request.
Auteur : BHourahine
Tags: advertising marketing culture communication trends future forecasting trend spotting cool hunting
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| Google Tracks Flu Trends - 101 sec
Google is tracking the searches of its users in an effort to locate where flu season is most prevalent. Mark Strassmann reports.
Auteur : CBS
Tags: Google Flu Mark Strassmann
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| Emerging Trends in Blogging - 320 sec
http://www.problogger.net - Where is blogging headed? What will it look like in the years ahead?
Auteur : darrenrowse
Tags: blogging blogs new media bloggers
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| Learn English 63 - Trends and Fashions - 476 sec
EF podEnglish improves your English with bite-sized 5 minute videos. Perfect for beginners, intermediate and advanced students, these video lessons are as good as having an English teacher in your pocket! Created by EF & Englishtown, the world's largest language school with over 400 schools in over 50 countries worldwide. Subscribe to weekly podEnglish episodes
http://www.ef.com/podenglish
Enjoy!
Auteur : podEnglish
Tags: English video lessons podEnglish pod learn speak free course EF Englishtown
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| Runway Makeup Trends - 99 sec
Get the latest makeup trends and tips from New York Fashion week.
Marie Claire Videos:
http://www.marieclaire.com/hair/celebrity/video/?src=syn&mag=mar&dom=youtube&chan=home&link=rel_141
Marie Claire Magazine:
http://www.marieclaire.com/?src=syn&mag=mar&dom=youtube&chan=home&link=rel_142
Subscribe to Marie Claire:
http://subscribe.hearstmags.com/subscribe/splits/marieclaire/mar_sub_nav_link
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Auteur : MarieClaireMag
Tags: runway fashion new york week designer makeup beauty style how to marie claire
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| 2008 Fall Trends!!! - 376 sec
Get updated on 2008 Fall Trends! This video includes, MAKEUP,HAIR,CLOTHES, SHOES and ACCESSORIES!!
Auteur : diaryofamakeupartist
Tags: fall fashion makeup trends shoe accessories Hair Models backstage
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| Web Trends Report: Google Chrome - 95 sec
John Sanders shows you how the Web giant Google hopes to shake up the Internet.
Auteur : wbal
Tags: WBAL TV 11 News Baltimore Maryland Web Trends Report John Sanders
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| Thirty Day Challenge - Day 6 - Google Trends - 583 sec
http://www.thirtydaychallenge.com
This is the second (and final) Day 6 Video. Be sure to check in at the web site for any support materials
Auteur : eddale
Tags:Thirty Day Challenge 30 Ed Dale Dan Raine Internet Marketing Google Trends
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| Mobile phones and banks, banking transactions future trends - 299 sec
http://www.globalchange.com Banks will become phone companies and telecom companies will become banks. Mobile payment systems, micropayments, mobile phone credit card transactions and loans. Economic impact of remittances from foreign workers using SMS credit to avoid foreign exchange transaction costs. How biometrics fingerprint technology will allow large mobile phone payments. Commissions and interest charges on loans. Impact of revenues from American Express, Visa, Delta, Access, Mastercard moving to mobile phone transactions. Conference keynote speaker and Futurist Dr Patrick Dixon.
Auteur : pjvdixon
Tags: mobile phones banks banking payments micropayments credit cards remittances economic sms biometrics conference speaker business communications computer science economics engineering humanities social media Business Communications Computer Science Humanities Physical Social Media
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| Gerald Celente - Founder/Director Trends Research Institute - 168 sec
Gerald Celente - Founder/Director
The Trends Research Institute
Auteur : gcelente
Tags:Gerald Celente Trends Research Institute
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| Energy Trends & Technologies: Regent's Lecture - 5503 sec
Steven Koonin, Chief Scientist for BP & Professor of Physics, Caltech
The world's demand for energy will grow by some 60 percent in the next 25 years. Satisfying that demand in an economical and environmentally acceptable manner is one of the most significant challenges facing society. New technologies will play a central role in meeting this
challenge, albeit conditioned by the economic, social, and political contexts in which they are developed and deployed. The presentation will focus on the major forces shaping the World's energy future and the technologies required to respond to them.
Sponsored by the Department of Physics
http://physics.berkeley.edu/
Auteur : ucberkeleyevents
Tags: uc ucberkeley university california berkeley lecture physics
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| Trends in Mobiliteit 2008 - 146 sec
Overhandiging van het Capgemini rapport 'Trends in Mobiliteit 2008' aan minister Camiel Eurlings van Verkeer en Waterstaat.
Auteur : Capgemini08
Tags: minister camiel eurlings rapport trends in mobiliteit overhandiging frans van den hurk zsolt szabo capgemini
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| Selling Cars with Google 104: Dealer Advertising Trends - 309 sec
An overview of Dealer Advertising Trends & the move toward the Internet.
For a copy of this presentation, please email: autodealers@google.com
Auteur : Google
Tags: Google AdWords Cars
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| Women consumers rule - female customer trends - 190 sec
http://www.globalchange.com Most older consumers are women and most online sales are to women. Female consumers as pressure group and major economic force. Women and online banking. Why women own most of America and most of the UK -- living longer than men and wealth in pension funds and property. Feminisation of society, culture and business, workplace, work-life balance and emotional intelligence. Winning the war for female talent. Feminization of products and services. Niche marketing and advertising campaigns targeting women. Conference keynote speaker and Futurist Dr Patrick Dixon.
Auteur : pjvdixon
Tags: women female customers clients consumers feminisation feminization workplace workforce leaders leadership marketing business communications economics health humanities media social science visual arts performing
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| Emerging Trends in Digital Media, Seth Familian - 3225 sec
"Emerging Trends in Digital Media," a talk given by Seth Familian for the Knight Digital Media Center January 2008 Lecture Series at UC Berkeley's Graduate School of Journalism. Familian is an adviser to Bertelsmann Media Worldwide, the world's fifth largest media company, and has also advised managing editors and senior leaders of numerous newspapers on the future of digital media and its implications for the print business model.
Auteur : KDMCInfo
Tags: Seth Familian Bertelsmann Media Worldwide Digital
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| Beauty and Accessory Trends from New York - 120 sec
Harpers Bazaar editors discuss the best looks from the New York runways.
Harpers Bazaar: http://www.harpersbazaar.com/?src=syn&mag=har&dom=youtube&chan=home&link=rel_13
Latest Fashion: http://www.harpersbazaar.com/fashion/?src=syn&mag=har&dom=youtube&chan=home&link=rel_14
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Auteur : harpersbazaar
Tags: New York Fashion Week Runway Fall 2008 Collections Beauty and Accessory Trends style beauty
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| WSITN: Fall/Winter Trends 2008 - 622 sec
Trends for winter 2008 and my opinion on them.
Goth
grunge
folklore
dark romance
new power dresser
1970s
cocktail hour
Auteur : whatstyleistonickel
Tags: Mac makeup fall fashion trends 2008 nars cosmetics tutorial haul style chanel fendi balenciaga ysl luella marc jacobs burberry vogue elle magazine gucci prada louis vuitton mary kate olsen amy winehouse miu chloe d&g week apple osx book richie nickel what is to
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| Global Economic Trends: The Credit Crunch - 3771 sec
George Soros, Chairman, Soros Fund Management LLC; Author, The New Paradigm for Financial Markets: The Credit Crash of 2008 and What It Means
Presider: Sebastian Mallaby, Deputy Director of Studies, Director of the Maurice R. Greenberg Center for Geoeconomic Studies, and Paul A. Volcker Senior Fellow for International Economics, Council on Foreign Relations
(May 7, 2008 at the Council on Foreign Relations)
Auteur : uchannel
Tags: uchannel cfr finance credit recession economy academic lectures markets
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| Case Study: Using Google Trends to Drive Massive Traffic - 413 sec
See how I'm using data from Google Trends to generate content for my website that gets thousands of hit per day.
Auteur : GeckoTribe
Tags: Google Trends SEO traffic RSS feeds newsfeeds CaRP Evolution case study
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| Web Trends Report: Right Gift, Right Price - 91 sec
John Sanders has the Web Trends Report for Monday, Nov. 10.
Auteur : wbal
Tags: WBAL TV 11 Baltimore Web Trends Report John Sanders
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