| RENNY GLEESON -- TAY ZONDAY, BRANDS AND AGENCIES - 3841 sec
RENNY GLEESON
Global Digital Strategies Director
WIEDEN+KENNEDY
Is Tay Zonday the new Macarena? Year Zero the album you can play? Brand Experiences. Distributed brands. ARG's. User generated content. App networks.
As Media + Ideas inverge, as walls fall and lines blur, ad agencies and clients are trying to navigate the space and each other. How does W+K look at the space? What are the trends we watch and the role we can play? Why the hell do we have an agency anyway?
Conference Footage courtesy of Inverge 2007 http://www.inverge.com/ The Interactive Convergence Conference
Producer Emerging Media: Rod Pitman
Producer Emerging Media: John Anthony Hartman
Auteur : alphageektv
Tags: WIEDEN+KENNEDY RennyGleeson AlphaGeekTV Inverge07 Conference TayZonday Agencies "Rod Pitman" John Anthony Hartman"
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| CHRIS VAN DYKE - NAU OPEN FOR BUSINESS UNUSUAL - Part 1 - 861 sec
Hear from the CEO of Nau, a new technical and lifestyle outdoor apparel company dedicated to turning traditional business notions upside down through the integration of environmental, social and economic factors, a unique business model built around sustainable business practices, and the innovative use of technology and philanthropic partnerships. Nau's design philosophy, built on blending beauty, performance and sustainability, is redefining what outdoor apparel can be.
Chris will highlight Nau's groundbreaking "webfront" concept that integrates the best of e-commerce with traditional bricks and mortar shopping and Nau's digitally centric approach to storytelling and brand building.
Conference Footage courtesy of Inverge 2007 http://www.inverge.com/ The Interactive Convergence Conference
Rod Pitman: Executive Producer Emerging Media
John Anthony Hartman: Executive Producer Emerging Media
Auteur : alphageektv
Tags: invergence Inverge07 AlphaGeekTV Nau ChrisVanDyke "Rod Pitman" "John Anthony Hartman"
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| Inverge 2007 - NAU Chris Van Dyke Interview - 782 sec
Interview with Chris Van Dyke CEO NAUi
www.nau.com
Rod Pitman: Executive Producer Emerging Media
John Anthony Hartman: Executive Producer Emerting Media
Auteur : alphageektv
Tags:Inverge07 AlphaGeek SocialGood ChrisVanDyke DickVanDyke RodPitman JohnAnthonyHartman
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| CHRIS VAN DYKE - NAU OPEN FOR BUSINESS UNUSUAL - Part 2 - 1017 sec
Hear from the CEO of Nau, a new technical and lifestyle outdoor apparel company dedicated to turning traditional business notions upside down through the integration of environmental, social and economic factors, a unique business model built around sustainable business practices, and the innovative use of technology and philanthropic partnerships. Nau's design philosophy, built on blending beauty, performance and sustainability, is redefining what outdoor apparel can be.
Chris will highlight Nau's groundbreaking "webfront" concept that integrates the best of e-commerce with traditional bricks and mortar shopping and Nau's digitally centric approach to storytelling and brand building.
Conference Footage courtesy of Inverge 2007 http://www.inverge.com/ The Interactive Convergence Conference
Rod Pitman: Executive Producer Emerging Media
John Anthony Hartman: Executive Producer Emerging Media
Auteur : alphageektv
Tags: invergence Inverge07 AlphaGeekTV Nau ChrisVanDyke "Rod Pitman" "John Anthony Hartman"
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| INTERACTIVE TV - THE NEXT 10 YEARS- Part 1 - 1118 sec
Changes in digital TV distribution have revolutionized TV programming and advertising, fueling the shift towards interactive TV content. As digital TV technologies and new devices evolve, networks and advertisers are vying to keep viewers tuned in. Consumers are accustomed to watching content on demand--and on multiple devices.
Everything is going interactive. People are more likely to buy a brand if they interact with it - and interactive TV keeps viewers tuned into their favorite programs longer. For advertisers challenged to prove return on ad spend, interactive TV provides the ability to track and measure viewer response to the campaign, providing metrics for their TV investment (beyond traditional awareness measures).
This session will explore industry case studies about interactive TV, including the recent Nike Zoom interactive TV campaign developed by Wieden+Kennedy and Ensequence, plus insights on Bravo's success in making Top Chef interactive.
Conference Footage courtesy of Inverge 2007 http://www.inverge.com/ The Interactive Convergence Conference
Emerging Media Producer: Rod Pitman
Emerging Media Producer: John Anthony Hartman
Auteur : alphageektv
Tags: invergence Inverge07 AlphaGeekTV ENSEQUENCE DalenHarrison "Rod Pitman" "John Anthony Hartman"
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| CHRIS VAN DYKE - NAU OPEN FOR BUSINESS UNUSUAL - Part 3 - 705 sec
Hear from the CEO of Nau, a new technical and lifestyle outdoor apparel company dedicated to turning traditional business notions upside down through the integration of environmental, social and economic factors, a unique business model built around sustainable business practices, and the innovative use of technology and philanthropic partnerships. Nau's design philosophy, built on blending beauty, performance and sustainability, is redefining what outdoor apparel can be.
Chris will highlight Nau's groundbreaking "webfront" concept that integrates the best of e-commerce with traditional bricks and mortar shopping and Nau's digitally centric approach to storytelling and brand building.
Conference Footage courtesy of Inverge 2007 http://www.inverge.com/ The Interactive Convergence Conference
Rod Pitman: Executive Producer Emerging Media
John Anthony Hartman: Executive Producer Emerging Media
Auteur : alphageektv
Tags: invergence Inverge07 AlphaGeekTV Nau ChrisVanDyke "Rod Pitman" "John Anthony Hartman"
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| MIT's Joshua Green - Convergence Culture & New Media Part 1 - 1012 sec
This is Joshua Green from MIT's Session from Inverge 2007 - TOPIC: More than Bringing Things Together: Convergence Culture and New Media Logics
Conference Footage courtesy of Inverge 2007 http://www.inverge.com/ The Interactive Convergence Conference
Rod Pitman Executive Producer Emerging Media
John Anthony Hartman Executive Producer Emerging Media
Auteur : alphageektv
Tags: Inverge AlphaGeekTV Transmedia Convergance Event RodPitman JohnAnthonyHartman MIT
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| MIT's Joshua Green - Convergence Culture & New Media Part 2 - 1069 sec
This is Joshua Green from MIT's Session from Inverge 2007 - TOPIC: More than Bringing Things Together: Convergence Culture and New Media Logics
Conference Footage courtesy of Inverge 2007 http://www.inverge.com/ The Interactive Convergence Conference
Rod Pitman Executive Producer Emerging Media
John Anthony Hartman Executive Producer Emerging Media
Auteur : alphageektv
Tags: Inverge AlphaGeekTV Transmedia Convergance Event MIT RodPitman JohnAnthonyHartman
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| REPUTATION - THE NEW CURRENCY FOR MEDIA CULTURE - 248 sec
http://virtuscape.com
If you rely too heavily on technology you forget the basics. But when you go deeper than the technology and connect with people, this is where true strength lies.
Time and reputation are the new currency for convergence culture.
Chris Pirillo courtesy of http://chris.pirillo.com/live/
Conference Footage courtesy of Inverge 2007 http://www.inverge.com/ The Interactive Convergence Conference
Executive Producer Emerging Media: Rod Pitman
Executive Producer Emerging Media: John Anthony Hartman
Auteur : alphageektv
Tags: Virtuscape AlphaGeekTv media socialmedia "Rod Pitman" "John Anthony Hartman" "Inverge 2007" "IgnitePDX2" IgnitePDX
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| Mark Deuze Professor of Journalism and New Media at Leiden U - 626 sec
Mark Deuze holds a joint appointment at Indiana University's Department of Telecommunications in Bloomington, United States, and as Professor of Journalism and New Media at Leiden University, The Netherlands. His talk at inverge uncovered the "Dark Side" of convergence culture: the increasing media job cuts, the outsourcing and offshoring of creative labor, the automation and augmentation of media work by sophisticated new technologies, and most of all: the subcontracting of media work to "The People Formerly Known As The Audience".
Conference Footage courtesy of Inverge 2007 http://www.inverge.com/ The Interactive Convergence Conference
Executive Producer Emerging Media: Rod Pitman, Executive Producer Emerging Media: John Anthony Hartman
Auteur : alphageektv
Tags: "Leiden University" Inverge AlphaGeekTV Transmedia Convergance Event Invergence
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| MIT's Joshua Green - Convergence Culture & New Media Part 3 - 1592 sec
This is Joshua Green from MIT's Session from Inverge 2007 - TOPIC: More than Bringing Things Together: Convergence Culture and New Media Logics
Rod Pitman Executive Producer Emerging Media
John Anthony Hartman Executive Producer Emerging Media
Auteur : alphageektv
Tags:Inverge AlphaGeekTV Transmedia Convergance Event MIT RodPitman JohnAnthonyHartman
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